I believe there is an addition 20% off for the next few days which brings it to around 65 dollars
Chris

Copied from ffo's site

Ambassadeur C3 Lever Drag (LD6600C3)


Lever drag system and FastCast Thumbar
Swedish cut brass gears
Three stainless steel bearings
5.3 to 1 gear ratio
14 lb. / 245 yd. line capacity
Aluminum spool
Instant anti-reverse for solid hooksets
Line out alarm
Lever drag design for great trolling control

Regular Price: $164.95
FFO Price: $77.88
All prices stated in U.S. dollars

While I am not happy with some of Pure Fishings desions of late this does seem like a good deal.

That's a good price but I don't like the ABU lever drags.:doh: Their star drags are much better.