I'm looking to tweak some search relevant info. Any of you have experience with that?


Thanks,

John

tell me (PM) what you are searching. and what you are looking for..
/ al

what you mean john ? but i use loads of em... dogpile www.dogpile.com uses multiples .... would love to TWEAK sumthin right about now...

I'm looking to optimize a couple sites for their performance IN a search, not to perform a search :hee: .

Hey John, I actually work at a big interactive agency (online marketing/advertising) and do search engine marketing for a living.

Shoot me a PM with what you are looking for and I will see if I can steer you right.

no problem...
heres a good link tho
http://www.searchtools.com/tools/tools.html

...And I believe Google is now their own engine too. Maybe wrong....

The most popular search engines, like Netscape Search, AOL, Google, Lycos, HotBot, DirectHit, MSN, and hundreds of others, all get their info from a specific database that has over 67,000 editors and 590,000 categories. You wanna get into the search engines - get into this database. And its not Inktomi.

Yea, there are certain tricks that will get you in the top 10 spots once you are in the database but you've got to get in first and that can be tricky.

As for those classes you went to, be careful. Technology changes very quickly on the net. Those tricks you once thought were the latest and greatest turns into old news quickly as these search bots constantly change how they spider sites and how they weigh links, keywords, etc. They even rotate the top listings to make it fair for other sites to get top billing.

Silly me to offer some help. It won't happen again.

when you bow.....always look eye....
-mr miagi

heh heh heh:wavey:

Er you may be talking history here... but for all current intents and purposes getting on Google, Overture(Yahoo), and MSN will get you 90%+ of the market. The rest is chump change. You simply submit your URLs to their engine to be spidered and boom you are in their databases. Simple, easy. There is no 'secret database.' Just to clarify, we are talking about natural rankings here and not paid inclusion or a directory, right?

As far as changing technology... well being in the industry I am in every day contact with my people at the major search engines. We even have a special relationship with one of the big players. We also maintain a huge database of rankings results we have acrued over the past from which we can draw very direct correlations as to when and how an engine changes their ranking algorithm. For instance, we can even have insight to something like when the optimal character count for a meta title changes from 25 to 12 characters.

Clients pay us big bucks to be experts in this stuff so we very well better be. You don't need classes when you 'go to school' every day. But even with that said, honestly SEO optimization is not rocket science; it's more of an art. There are some very basic things you can do which will help tremendously. You don't need the level of insight I mentioned in the character count example above to succeed. You just do a laundry list of a few basic things and you should really improve your rankings. :cheers:

The most popular search engines, like Netscape Search, AOL, Google, Lycos, HotBot, DirectHit, MSN, and hundreds of others, all get their info from a specific database that has over 67,000 editors and 590,000 categories. You wanna get into the search engines - get into this database. And its not Inktomi.

Yea, there are certain tricks that will get you in the top 10 spots once you are in the database but you've got to get in first and that can be tricky.

As for those classes you went to, be careful. Technology changes very quickly on the net. Those tricks you once thought were the latest and greatest turns into old news quickly as these search bots constantly change how they spider sites and how they weigh links, keywords, etc. They even rotate the top listings to make it fair for other sites to get top billing.

Northern Light was for the longest time the largest search engine on earth, they now are one of the controllers of the business research market.
I worked upstairs from them in Cambridge at a web dev house that worked with them.

As far as getting exposure on the normal search engines, its all about the meta tags. The more you have in a certain category the more "relevant" you become.

Also page content helps.

google bomb on slashdot = poor mans top ten

Google actually reduced the weight of meta tags very recently. I think the most important thing now is keyword density and link popularity.

Northern Light was for the longest time the largest search engine on earth, they now are one of the controllers of the business research market.
I worked upstairs from them in Cambridge at a web dev house that worked with them.

As far as getting exposure on the normal search engines, its all about the meta tags. The more you have in a certain category the more "relevant" you become.

Also page content helps.

their pay as you get responses advertising plan...and it seemed real fair....