I got an email from this guy and looked at his site:

Mark White Lures (http://www.markwhitelures.com/process.html)

Ceramic lures. See the part about bouncing them onto concrete from 6' up 50 TIMES and it chips the concrete.

Kinda a neat way of making lures.

Very cool Scott. I wonder if he's tried swimmers with it?

pretty freakin smooth!