Any of you guys use Yozuri Get them now.
They raised their prices from 25%-60%:eek5: In some cases on Mag series we are selling below this years current wholesale price.
I along with a lot of shops will no longer be carring their Product selection.

For those of you who want to send Yozuri a note telling them about their prices.
http://www.yo-zuri.com/ContactUs.htm

That sucks. I already thought they were a bit pricy for what they are.

stumbled onto this last year... I'll let ya guess what the middle one is :D
But, it works just like the mag darter.

Plastic:nailem:

Overpriced plastic:liquify:


Wood is good:cool:

Never bought Yo-Zuris much anyway... felt all along the price was way over their value vs. other plugs/ options!

And I say that at the same time I say that Habs, Tattoo, Pt. Jude, Bernzy, #^&#^&#^&#^&#^&#^&#^&#^&#^&#^&#^&, RI Popper, Lifishinvt, & the smaller customs are definitely worth their price! Give me enough quality & workmanship & uniqueness & consistent action, and I'll be willing to pay "high" prices! YoZuri going MORE expensive will only help the great U.S. brands named above to sell more! Good news to me! :soon:

Karl,
What are you using the back half for, needle?

Pfft...High priced anything.:mad:
Sheeeet you can carve your own, you know. :think:
Melt down a few milk jugs from Cumberland Farms and whittle out a Mag Darter or two while your watchin' TV.

Don't forget to prep the cold frame and move it to your house's southern exposure so you can start some cabbage and carrots - it's almost time. Nothin like fresh, brazed cabbage and carrot casserole on those cold mornings before going out subsistence fishing.

Karl, If I guess correctly, will you send me one?:hee: :wavey:

Well I use a load of them but 99% from a boat. I think I keep one in my big surf bag. They work great on bones, albies, king Macs and small tuna out my way. They are a very well made consistant lure, come stock with good hooks, IMO perhaps one of the best plastics going take a real beating and keep working even when they are stripped bare. I bet if you polled the boats out at the hooter most would have yo-zuri attached.

I will whine about the price but still buy them. Perhaps look for alternatives. They have their place on board my boat. Will not effect my surfcasting much though...that is 85% wood anyway.

Somehow I don't think a boycott will effect their bottom line, they are big in the freshwater buisness as well. yo-zuri is here to stay.

stumbled onto this last year... I'll let ya guess what the middle one is :D
But, it works just like the mag darter.

Looks like the front half of a Mr. Wiggly without a Lip

yea..i was just about to say what the dad said...

looks like mr wiggles without the lip and tail..:lasso:

but, all the guys that ask "what do I do to my wiggly when the lip breaks #^&#^&#^&#^&, that are too damn lazy to make one to replace it, try this.. action like a Yo-Mag.. a Yo-Tony, so to speak.
threw the back half in the dumpster at the parking lot, would be too small for the needles I need.

Yup, that was too easy. I guess I don't get one hmmm?:angel: :kewl:

If I owned a gas station I'd raise the price right now - even though I did not pay the premium for what I have on hand.
But I don't so I won't.....

:doh:

Plastic:nailem:

Overpriced plastic:liquify:


Wood is good:cool:

:btu:

Any of you guys use Yozuri Get them now.
They raised their prices from 25%-60%:eek5: In some cases on Mag series we are selling below this years current wholesale price.
I along with a lot of shops will no longer be carring their Product selection.

For those of you who want to send Yozuri a note telling them about their prices.
http://www.yo-zuri.com/ContactUs.htm


I actually sent Yo-Zuri an e-mail last month asking why they increased their prices $5 (from $10 to $15) on the Mag Series and they responded that it was caused by a dramatic increase in the cost of the materials the internal balls are made of (tungsten I think).

would'nt of believed that kind of increase if i did'nt see mikes' invoice myself :doh: eff plastic- fish wood!

The market will balance out. I'm sure once sales drop dramatically they'll switch to bismuth coated magnets or something else for the Mag series. I ran out of "old school" priced stock quite a ways back, sales have of course dropped off... :hs:

Like Lucky Craft or Daiwa`s newish line but damn I like
Yo-$uri :smash:

Luckily I have a small pile from when they were $8.95 ? to $9.95

Also a bunch of Megabaits before those lifted

:smokin:

I sent them an e-mail. Let's see if they respond. I use a lot of Yozuri lures. Wood is good but there are nights....... The Tobimaru and Mag Minnows are seeker plugs in my bag. When all else fails, especially at the turn of the low into the start of the incoming on the outer beach the mags find fish worked very slowly on bar edges. Conservatively, I have over fifty Yo's in my stash. For instance the large Blue/black darter under a new moon in the fall is always one up on other plugs if they aren't eating needles. Add a black redgill and it just gets better.

Wood is good but it is not all there is. I still throw vintage 7 and 5 inch Rebels and 7 inch loaded Red fins can save the night when the wind is in your face and the Atlantic is in a foul mood. Hellcats by Heddon in yellow with a redface were for years the lure du jour in the CCBay.

You can limit yourself to wood and supporting the lure manufacturers who sponsor this site but even they would tell you to carry some plastic. I once asked Stan Gibbs if he could only have two lures to fish the beach with what would they be? He looked straight at me and without a hint of hesitation said" a blue and silver rebel and a black and silver rebel Steve". That said something.

"We don't need no stinkin' plastic"!:rocketem:

good wood ain't cheap

I found a stash of old school emp minnows, these differ from the new ones due to the lip, I doped these up. and can flash these lures like the real deal.
when i dope them up as they need to be as the hooks cant handle large fish, and it alters the action alittle bit due to the vmc's weight.
they produce and have there spot in time, i like the mag series also an the emper series.
I have a wall of plastic and it all gets used and iffems i need a plug
Im buying it cause Im Awsome

I received a reply from Paul Michele of Yo-Zuri. Here's what it said...

Robert,
We received and read your email. Where did you hear this information? It is not entirely true. Also if you like and sell our products do to personal and consumer demand why do you feel it is necessary to drop the entire line? Even if it is a 5% increase you make that much more product on an item that already sells….

I would certainly like to hear more from you and your opinion.

Paul Michele

National Manager Sales and Marketing

Yo-Zuri America, Inc

Not sure where he got the impression I was a retail store...although I'd like to be :D

I received a reply from Paul Michele of Yo-Zuri. Here's what it said...

Robert,
We received and read your email. Where did you hear this information? It is not entirely true. Also if you like and sell our products do to personal and consumer demand why do you feel it is necessary to drop the entire line? Even if it is a 5% increase you make that much more product on an item that already sells….

I would certainly like to hear more from you and your opinion.

Paul Michele

National Manager Sales and Marketing

Yo-Zuri America, Inc

Not sure where he got the impression I was a retail store...although I'd like to be :D

I deleted the response I got last month from Yo Zuri but the answer I got said the increase was true & due to price of the internal balls, and the rep apologized for the increase but said it was necessary.

I received a reply from Paul Michele of Yo-Zuri. Here's what it said...

Robert,
We received and read your email. Where did you hear this information? It is not entirely true. Also if you like and sell our products do to personal and consumer demand why do you feel it is necessary to drop the entire line? Even if it is a 5% increase you make that much more product on an item that already sells….

I would certainly like to hear more from you and your opinion.

Paul Michele

National Manager Sales and Marketing

Yo-Zuri America, Inc

Not sure where he got the impression I was a retail store...although I'd like to be :D

I got the same response from him word for word.
I showed him were the increases were. And he did not deny it. The facts are the whole line up did only go up 60% just the mags. Most other saltwater lures took a 22%-30% increase. The freshwater lures only took a 5% jump.

That's alright, Mike....you've got a lathe now don't ya?? :hidin: :hidin: :faga:

The mag darters kill fish! Id like a 3 oz once :hee:

I gotta look into the emperors now :hihi:

The mag darters kill fish! Id like a 3 oz once :hee:

I gotta look into the emperors now :hihi:

The price hike on the Mag Darter is what I'm most upset about too. A 3 ounce version of that thing would be incredible.

Interesting that there are not any Yo-Zuri knock-offs? They must be hooked up with the Tong.

Yo Zuri is speculating that their brand loyalty will offset the loss of some vendors. Nothing is spontaneous with them. Most shops will just passively raise prices.

Note how the prices raised were not across the board, but very targeted: with the highest percentage increases on the products for which there is very little competition and a high degree of brand preference for Yo-Zuri. The Mag Series has been out for a while and has beaten down the competition and made a lot of believers. I'm not a fan of corporate greed, but I suspect they got a lot of people very convinced they need a Mag Minnow or Mag Darter. They'll get letters and lose a few shops - but they will most likely be successful in gouging their customers.

I got a response from Yo-Zuri, they say the ifo we have received is incorrect and they were worried that I was mad about the situation. They gave no explanation of what is happening and so I e-mailed them back to ask that they clear up and inconsistencies and also asked them to please come out with a 7 inch series Tobimaru, Mag minnow/darter and Crystal Minnow as well. We will see.

I got a response from Yo-Zuri, they say the ifo we have received is incorrect and they were worried that I was mad about the situation. They gave no explanation of what is happening and so I e-mailed them back to ask that they clear up and inconsistencies and also asked them to please come out with a 7 inch series Tobimaru, Mag minnow/darter and Crystal Minnow as well. We will see.

Which info? I am definitely paying a lot more for Mag Darters from distributors. My understanding was the new pricing went into effect back on Nov. 1st.

I got a response from Yo-Zuri, they say the ifo we have received is incorrect and they were worried that I was mad about the situation. They gave no explanation of what is happening and so I e-mailed them back to ask that they clear up and inconsistencies and also asked them to please come out with a 7 inch series Tobimaru, Mag minnow/darter and Crystal Minnow as well. We will see.

They are full of S**#T I can show you the invoices.

Ask Afterhours he saw them.

yup- saw the invoices with my own two eyes- up to 60% wholesale increase. do the big oil co's have a stake in these?

Received another e-mail from Paul Michele at Yozuri this morning. It's true, mag minnows will be going up to 14 to 16 dollars and Tobimarus back to the 10.00 dollar range with some increases on other models. His first e-mail response was very defensive ( COULD SOMETHING i HAD SAID IN MY E-MAIL IRRITATED HIM?) oh well, oil then gas, now fishing lures. He must have calmed down. He said the price desrease was the distributors fault several years ago and Yo wasn't making any money on the major lines. I will take his word for it.
Mike, got any Mags in green/bronze back? I want 'em.

yup- saw the invoices with my own two eyes- up to 60% wholesale increase. do the big oil co's have a stake in these?

Didn't you know?They're made of oil!:hee:

In all seriousness I've never used their plugs because I thought they were overpriced already.Now they're going to make them even more expensive.

What's next the line?I've always used the Hybrid intil being turned on to the Backcountry.I'm only one guy but I'm one guy now who will not be using any of their products.Others must feel this way too.

yup- saw the invoices with my own two eyes- up to 60% wholesale increase. do the big oil co's have a stake in these?

I did too. Mike's paying more wholesale on the Mag Darters than I paid retail for them a couple of years ago.

I have plenty of the Crystal Minnows and Tobimarus. The only ones I'm a little thin on are the Mag Darters, but hey, there's always the small Gibbs.

Isn't that one of the reasons we make our own stuff.

Paul you nailed it!!! Thats why i started building and stopped buying.If i'm going to pay outrages prices on lures I might as well spend 85$ on my own creation.:rotf2:

I got a Basspro Inshore catalog yesterday and was just thumbing through it.

8" Surface Cruiser=$21.95!

How about them Daiwa Saltigas.$18.95

A much better quality Superstrike plug can be had for almost half the cost of the Yo-zuri.

I got one to in response to the one MikeCC asked we send.

Really wants to know why I`m so mad.... :usd: Said he had only got a couple of emails in the last few months regarding these increases...:rotfl:

I think he thought I was a retailer and sent some info. I cannot divulge here regarding potential profits.

Their nice but not that nice plus I have so much plastic already... more than some stores have.

Mike