It's official. We'll be closing our 1077 Aquidneck Avenue location at the end of the month, moving down the road a couple miles, and opening the doors at our new building at 47 Valley Road in Middletown, Rhode Island on August 1st. We have long outgrown our current location so we're excited to be moving up and out. There will be minimal down time, a day at the most, if at all where you won't be able to walk in. Internet and phone orders will see no disruption at all and we plan to be shipping orders from our new location before the month is out.

Our new building will have a lot of additional features and space and will be a great upgrade in every way. Online customers, those who call on the phone, and customers who visit the store in person will all see benefits and improvements.

1. With the additional space we'll have dedicated areas for all the ways you fish; surf, boat, fly, and more. For example, no more digging through surf rods to find a fly rod. Expect more product in all categories as well and a better experience at the store all around.

2. Since it's a stand alone building and Middletown sign laws aren't as strict we'll be able to have a visible sign out front (you won't find yourself passing by the building 3-4 times before finally finding it) as well as signs on the building itself.

3. For our online and phone customers the new dedicated shipping, receiving, and warehouse area will result in faster shipping and more accurate orders. This means more orders will be recieved in two days or less using standard shipping methods.

4. A business class phone system with more lines will mean far less chance of ending up in voice mail.

5. Parking. It's our parking lot. All ours. No battling with hair salon patrons or the owner of said hair salon...

6. And much more news to come soon as we get closer to making the switch.

We'll keep you posted as things progress and hope to have a grand opening party some time in early August once things settle down. A special thanks to Jack Mancini, Ray, Will, and the rest of crew from Mancini Construction for getting the building ready for us to move into.

For an overhead map of where we're moving to, click here. (http://maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=41.520611~-71.294189&style=r&lvl=15&tilt=-90&dir=0&alt=-1000&scene=2715345&phx=0&phy=0&phscl=1&where1=47%20Valley%20Road%2C%20Middletown%2C%20RI&encType=1)

Thanks,

Peter Graeber

Pete, I wish you and everyone the best of luck at the new locale. See you soon. Steve

best of luck!!!

Good luck with the new spot

(Good Thai food right next door but you probably already know that)

Good Luck guys!

good luck guys! should be successful!

Good luck at the new locale Pete. Truck with trailer/boat parking?

I can't wait to see the new place,,,, Good luck,,,,

Sounds like a pretty good upgrade to me Pete. Best of luck....

Ice

You guys are a great bunch of peeps.:kewl:
All the best with the new location:uhuh:

excellent!

Good luck with the move.. will have to come visit

Good Luck Pete with the new store locale. Hope to stop in the next time in the area. Ct Surfcasters

GOOD LUCK SWE !!!

Tough to get better than you already are, much luck in the new locale. Me and Numby will have to take a ride down!

Tough to get better than you already are, much luck in the new locale. Me and Numby will have to take a ride down!

Don't hate me Flap, but I think we're adding an eel tank. :hihi:

That's exactly what I did when I went to where you are now... drove past it twice!

I'm going to miss the Salon Lady's parking sign.

Good luck in the new location. IM sure its been a well thought out transition.

I remember growing up and my father (RIP) a shop owner moved his place of 40 years across the street. In order not to have downtime we moved after close of business on a thursday and worked right to opening Friday Morning. Never went to sleep that night and rang up the first customer without skipping a beat.

Look forward to my fisrt purchase from your new joint.

TBD

I remember growing up and my father (RIP) a shop owner moved his place of 40 years across the street. In order not to have downtime we moved after close of business on a thursday and worked right to opening Friday Morning. Never went to sleep that night and rang up the first customer without skipping a beat.

TBD

That's the plan, we'll be pulling an all-nighter once the date gets a little closer. :)

Don't hate me, but I think we're adding an eel tank. :hihi:

I forgive you.:hf1::D

Good luck with the new location. And eels are ok.

Pete, had a chance to check out the new shop last night while Kevin was doing the computer work. Serious upgrade man. The warehouse downstairs is a huge step up. Place has some serious space and good location. Good move!

Lures Line & Beyond :musc: ,this place is the bomb! Wait till you see all the room there is. Offices and shipping & recieving /storage downstairs , means ALL display upstairs.:happy:

sweet- cant wait

I'm sure the place will be nice and I'll definitely stop in when I get a chance.Hope the move goes smooth for you guys.

Don't hate me Flap, but I think we're adding an eel tank. :hihi:

The addition of bait may force an early morning opening schedule.

The addition of bait may force an early morning opening schedule.


Not a chance. I only get up early for one reason. I'm magically not a morning person when fishing isn't involved. :laugha:

Having someone take an early shift, maybe. I'll have to hire someone who doesn't like to fish.

I think a lot of guys grab eels during the day though, to gear up for a night out or for an early morning.

Not a chance. I only get up early for one reason. I'm magically not a morning person when fishing isn't involved. :laugha:
.

Same goes for me..I'm better at staying awake till morning..
Good Luck in the new shop...

and thanks for the map

now all ya need is a tunnel
to the sea...

for launching the BAT sub :tooth:

GOOD LUCK at the new Location !

Good luck guys. You have one of the premier outfits in the industry. I'm sure the move will only help cement your status. Wish I lived a little closer to you.

Don't hate me Flap, but I think we're adding an eel tank. :hihi:

yes!!:claps:

Can't wait to check out the new location :btu:. More stuff :drool:. Good luck on the move.

Good luck Pete. You guys have always been a class act. As Back Beach said "I wish I lived closer." 2 hours one way from scenic Burrillville.

Best of luck at the new local

Best of luck with the new location.

EXCELLENT Move, Pete!!

congrats and may the transition go smoothly,
verrrrry nice adding snakes to yer already stellar
"repetoire", and much continued successes to one
of the BIG players along our stretch of The Striper Coast.

this should cement your venerable position and
you guys had truly outgrown your old locale. CHEERS!!

soooo, when is the Grand Opening??
sea ya soon, me surfbruddahs.........

Good luck. Now I have another reason to come on up.

We're officially in at 47 Valley Road in Middletown. Lots of work to do inside and outside still, but we're there. Same hours as before.

Outside, the new parking lot is scheduled to be put in next week, so for now just use the lot out behind the building. There's plenty of room even without the new lot. Workers are still finishing up a few odds and ends on the building as well. The main front SWE sign is in place, still waiting on the two others we got clearance to put on the building. (Due to the fact we're on a corner it looks like we're going to be able to abuse the sign laws and have a total of 3 signs )

Inside, it's mostly up and running but we're still waiting on a few new fixtures and I'm sure we'll be tweaking the layout for many weeks to come.

Stop on by and see what's new over at the SWE. :)

good luck pete. and i hope all is going well thus far. ;)