Winn Grips
 

They are a golf club grip maker that now seems to have come out with fishing grips. Anyone heard of or have them? I just ordered some of their overwrap grip tape off Amazon to try on a couple rods that have gotten ratty. Will report back.

I installed a wrap for a friend. The only downside was the end wrap holding it together. I ended up shrink wrapping the end toward the reel seat and fore grip tp rod.
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I've done a couple rods with Winn Grip Tape. As Pete mentioned, the finish wrap on the ends is the only part that they leave up to your imagination. I kind of wish they sold a tape specifically for the final finish wrap. I used black electrical tape, but then also like Pete, I ended up replacing it with some shrinkwrap.
Very grippy. I applied it over a couple rods with cork tape handles that were getting frail and funky. Like a whole new rod now.

I own a couple fly rods with Winn grip style grips on them, Redington Vapen rods. It's not a tape/wrap, but more of the solid grip like you'd slide into a golf club shaft.

I love them. They've held up really well, especially shining when hands get wet.
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Yup. I like 'em too.Light,tough,and they can be cleaned.I especially like the tape. To me, it looks better than shrink wrap, and feels good in the hand.The tape pkg. should come with a coupla little "end wrap" pcs. They looked insufficient; I wrapped the ends with black thread. I like the shrink wrap idea.