First impression is you might want to consider a new rod that matches the lure weights you are throwing. Secondly, in rough surf I like to work plugs much slower so they get beat around in the wash as a wounded baitfish would be. The wash imparts the action more than you do. I would start with the needle, slowwwwww. Then the darter, the bullet, etc. And the bottleplug with short pops should work too. Consider getting a spook and a pencil.
That said, I'm not even close to the short list of people you want to be advising you.....
