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Is the rod a 1-piece or a 2-piece?
If it's 2-piece chec to make sure the guides are in line. An off-kilter top section will affect casting.
How big is the reel and the reel face (spool diameter)?
If the spool diameter is much larger than the first guide, the line will constantly hit the guide as it coils off of the spool, greatly reducing your casting distance. The spool and first guide should be close in size, and the line will shoot off of the spool with no problems.
How long in the leader?
If the leader is long, it could be coiling off of the guides causing friction and decreasing casting distance.
How heavy of a lure are you casting?
As Puppet stated, if you are throwing a lighter lure that the rod specifications, you won't be getting much distance without throwing out your back, shoulder or arms in short order.
Lastly, (nothing personal) have you practiced casting with this rod beforehand? Whenever I buying a new rod, be it freshwater or salt, I testing how it feels just using the rod by itself. If you aren't comfortable doing that in the store (trust me, it will save you the aggrevation later on) you won't be comfortable doing it loaded with reel, line and lure when you are out on the water.
Remember that every rod and reel setup is going to cast differently based on how you use it and where you use it.
(picture going from casting a 2-4 oz. lure in the surf to tossing a half oz. rubber frog in freshwater)
Hope you find the right balance of rod, reel and line.
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