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I have been a big simrad fan but I have to say I think raymarine new gear has passed them by. Their chirp unit is better and cheaper. Now they they offer sidescan if simrad does not make a major change in either the price or features I think will see some real pressure, at least at the low end (retail consumer level)
For the life of me I still don't understand why on-board computers are not more popular. With SSD's now available and affordable..that is the way to go...Software is a lot easier to change than hardware...Put un a computer and you could have new software and essentially a new system with the latest technology every couple years if you wanted.
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