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Old story. Crushed the stock price of GPRO, but it is recovering ahead of earnings and end of another lock up. But the patent Apple got from Eastman Kodak looks like 1980s technology... not the knock out, leading edgy stuff it was made out to be. The Polaroid product is more of a near term threat, though it doesn't have all the capabilities. It is just simple, small, and cheap. What Apple does have in its corner is that when something worthy of videoing comes up, many have forgotten to bring the gopro, so they just whip out their Iphone, so much content get loaded there. And content is the future battleground.
GPRO did announce a new deal with the NHL and it is using it during this AllStar weekend. Also in use with live apps at X Games this weekend.
Bottom line is when the kids want an action video camera, the word they use is GoPro. The name is synonymous with the product. Someone with deep pockets will have to buy them out to dominate the market....
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