it's simple business, the more people that "HATE" the Pats, the more people will watch the super bowl.... The NFL is using the WWE and the Jerry Springer technique to gin up more viewers.
And for full disclosure, to IamSkippy, apparently I used to be a Chiefs fan. I found an old picture of me wearing a KC shirt and sitting on the floor near the t.v. with my dad, watching their last Super Bowl win IV in 1970. In my defense, I was only 3 years old and my dad made me wear the Chiefs shirt........