Eels and skin plugs certainly improve your odds.
A boat makes a huge difference. I can do fine casting from a boat on a full moon but put me on the beach and have me cover the exact same water and I won't catch much.
I think this is because (in my experience at least) fish are much more likely to commit to hitting a plug going away from the shore rather than towards it. I think they know that when they have large prey pinned inside of them against the shore and visibility (i.e., light) is good they can take their time hitting it as it is not going anywhere. Alternatively, when their prey is outside of them moving towards deeper water they need to make a fast decision to hit it before it gets away.
It drives me crazy trying to catch fish from shore on plugs under a full moon (sans cloud cover). Sure I've had a few banner nights but for the most part it is a painfully slow pick of small fish. I don't understand why I can do better by daylight than under the moon. I suspect it has something to do with the plug's visibility from below. Still, I've tried surface plugs, thin leaders, and all sorts of colors without any reproducible success.
Bill Wetzel, in an OTW article, describes fishing shallow with white plugs and a fast retrieve. This makes some sense since a fast moving prey forces a fish to commit quickly rather than follow. Can't say I've tried it from shore, however, since my enthusiasm for shore fishing under a full moon is so low I typically go by boat if I go at all.
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