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Tighten the tin foil on your hat.
Those voices come in if you have too much gap around your forehead.
Also, make sure your hat is not rounded, it is very important to make sure it comes to a point (a lot like a herseys kiss).
Seriously though I believe it was one of the rotating banner spots on the top of the page to reduce costs. Sometimes sponsors change the ads without approval and I'm sure it surprised the boss as well.
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