I buy all my bait at the same local bait store when possible, and the owner of that bait store always offers information, always knows what we're up to, always asks how our boat is doing and all.. I find that relationship very valuable, as sometimes information is exchanged that is beneficial...
As for fishing equipment, I'd say 50/50... I buy all my fish finder, sinkers, steel leader hooks, and have my spools relined at the local bait shop... but I'd buy a rod or a reel at a retail store or online, depending on the prices. I bought my Penn 9500SS at the local bait store though, but my Penn 605 or something I bought online via Cabelas cheap.
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