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Here is a really simple analogy for why energy conservation is important and not a great fortune.
The client asked, what's the return on investment for my solar panels, upgraded insulation, more efficient heating system and the answer is: "A lot better than your Granite countertops"
Now if you don't do the upgraded energy items, not only do you pay, but in many cases all the owners of the house do forever.
It's not just about changing the method, it's changing what is valuable to us.
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