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Easy, it's just a feel good holiday if ya wanna celebrate it. Kids seem to like it, too. I never heard that about the massacre, except, of course those 12 or so mobsters in a parking garage in Chicago in the 20's. But it did bring up a good point about where it originated. Here's what one search I read found, I say we go back to celebrating that Lupercalia Day:
Although the mid-February holiday celebrating love and lovers remains wildly popular, the confusion over its origins led the Catholic Church, in 1969, to drop St. Valentine's Day from the Roman calendar of official, worldwide Catholic feasts. (Those highly sought-after days are reserved for saints with more clear historical record. After all, the saints are real individuals for us to imitate.) Some parishes, however, observe the feast of St. Valentine.
The roots of St. Valentine's Day lie in the ancient Roman festival of Lupercalia, which was celebrated on Feb. 15. For 800 years the Romans had dedicated this day to the god Lupercus. On Lupercalia, a young man would draw the name of a young woman in a lottery and would then keep the woman as a sexual companion for the year.
Pope Gelasius I was, understandably, less than thrilled with this custom. So he changed the lottery to have both young men and women draw the names of saints whom they would then emulate for the year (a change that no doubt disappointed a few young men). Instead of Lupercus, the patron of the feast became Valentine. For Roman men, the day continued to be an occasion to seek the affections of women, and it became a tradition to give out handwritten messages of admiration that included Valentine's name.
There was also a conventional belief in Europe during the Middle Ages that birds chose their partners in the middle of February. Thus the day was dedicated to love, and people observed it by writing love letters and sending small gifts to their beloved.
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