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Are you his employer, former employer, clergy, teacher, attorney etc? I thought the letter of rec. had to come from someone affiliated with the applicant, not just a friend.
Anyway, try this approach: Write it from the POV of an applicationt o graduate school. Many grad schools, especially business schools, require a letter of rec. from an employer or former employer (don't ask me why). So think in terms of all the good things you'd say about him if he were applying to advanced schooling.
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