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That's Chuck Taylor All-Stars.
The only "label" that my parents gave into. My Mom had a fit when in the 8th grade I asked for $8.50 for a pair of "Cons" She was used to paying $3 at Silco for "maypops". I had to supplement the purchase with my own 25 cent an hour money I earned pulling morning glories out of my Grandpop's soybean fields.
Some of it can still be done. Our kids get the $12 "irregular" jeans at the Old Navy Outlet. If they want the $40 "Pac Suns" they buy them. The Pac Suns quickly lost their appeal.
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