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Mike - you run a nuts & bolts fishing shop for nuts & bolts semi-hardcore and hardcore anglers. While all these designs are nice (and there are 2 I actually like) they do not express your core shop and your core customers. You are un-frufy and these deigns, while nice, are frufy. I think your designer is trying to apply an artsy flair where an artsy flair is not warranted. If you were catering to the Hamtpons crowd or had a shop in downtown Chatham sandwiched between a Latte shop and a fine antiques store.... well I think you get my meaning.
Again, I like them but I don't think they convey the meaning your shop has to your customers (me being one of them). I would "swoopalize" your bass outline a little more if I were you. Simple, clean, understated, right to the point.
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