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I gotta say I like that logo the best.
The way I see it everybody has this pre-conceived notion that fishing is a sunny day, cooler of brew, glass-like water (not that there's anything wrong with that). But from What I've gotten from the websites and Magazines is that the surf-casting community, as well as some of the boating community, has more of an edge and an attitude to it. I mean its more of Dark nights, slippery rocks, waves smashing the rocks around you. Your not in a comfort zone anymore.
I think this logo conveys that a lot better than the earlier ones.
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