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I agree on that the prices vary to a very wide spectrum over a jewelry store vs a wholesaler and usually the latter is wayyy cheaper. But... we're looking at things dug up from the ground and polished by hand. No two stones are identical. Can't really compare one to another without really looking at them side by side under a loop.
Heck, the certification it comes with is subject to the eye of the grader as well. Don't be conned by folks saying it's xxxx dollars more because of some GIA certification paper- it's 60 dollars to get it certified. All it implies is that someone took 5 minutes of their time to look it over and give their accessment on the grading. It all boils down to what you like and at what price you're willing to give for it.
Mikey- this will probably be one of the most frustrating and rewarding experiences you will ever put yourself thru. Educate yourself and go look many stones from different dealers. Take note of the ones you like and the prices. Use your street smarts and trust your gut feeling if you think someone's trying to put one over you. You'll know which one to get when you see it. Be an educated buyer and negotiate your price. Some dealers are worse than car salesmen.
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