I did mine myself, the cost was around 800 online store.
It was not hard to do, but it depends on your access to running cables. One problem was getting the old rod out of the engine bracket, its put in berfore the engine goes on. Again depending on the boat shape/size, it might come out easy.
Fire off any questions..no problem.
I'm sure lots of others here have done it or know about it..
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