Given the typical custom or high end plug is already 18-25 bucks, a bit more for a limited edition lure with extra heavy hardware and special finish isn't that crazy when you think about it. Not to mention all the R&D that must have gone into making them.
I think the market for these is primarily going to be collectors or people who is target big fish and want to make sure the gear isn't going to fail.
They are special plugs. The look on my wife's face as I grabbed my money clip to go meet a guy named "Tattoo" under the Sakonnet river bridge in the dark pouring rain was special indeed
-spence