Not to cast dispersions against anyones reasoning here, but if all the reels were the exact same price we or you would have a case. But their are differents reels with different prices manufactured by different companies. You will probably be stunned to know that most manufacturers of a product that make any article for sale generally get a 300 % markup on their products, and that price representitive of the 300 % cost plus profit cost to the retailer is the wholesale value of the item.
Reading the Water is a love story!