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I own a company that has similar market share concerns in niche markets. Penn would not care if the retailers gave the stuff away below cost except only the biggest 1 or 2 retailers could afford to do this for any period of time. All the other smaller retialers would eventually drop the line as unprofitable and Penn would then be left with 1 or 2 large customers who whould ultimatlely control Penn.
Very complex issue....
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