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The Reason why Penn is doing a top shelf program is because Shimano has been doing it for years, they want to keep the integrity of the product line, which in most situations helps the consumer, so if you go into store A and then go to store B the product would be the same price, I know what you are saying well what about Walmart or K Mart etc, they sell them for less, well that is going to change, Penn wants to help the small retailer out, because they know how important they are.
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