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Many more people now fishing...too much of an interest in custom plugs. Somebody catches a 50 or 60+ bass on a particular lure and it becomes a want to...no, need to have plug for some. Plug becomes scarce and $$$ goes up. People will pay the money. Some customs such as Beachmaster, Habbs and Tattoo's are impossible to attain for some because of location or availability and ebay reaches out to that audience. Again...people will pay.
Then again for those not looking to spend that kinda money theirs always Super Strike, Gibbs, and a few other customs out there. But for $5 or less you gotta love bucktails, bombers, cotten cordels, creekchubs and even rubha storms...
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