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While I was living in San Francisco, a taqueria which distributed tortilla chips as well as other Mexican foods, offered free lunch for life for anyone that got a tattoo of their logo anywhere on their body. The logo was a little guy with sombrero riding a rocket. The restaurant was in the Mission district which had a large population of artists/musicians who cold really use the food. They did a follow up show on the news and you would be suppised how many people got the tattoo.
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