I think ours is an intersting market with few if any actually getting rich. I do think they the custom guy who wants to start up a business should do so and time will tell if something works or not and if someone's product works or not. I have received oodles of plugs from people here, in business and not and I can honestly say that few don't catch (bluefish don't count

). Some will fish a little better than others, some are built more consistently than others, some are marketed better than others and some combine all three. people truly persuing their dream, I wish them well...
The market will correct itself with this stuff - if too many are in it or building junk, it will work itself out. Those that build a reputation for quality, consistency, and catchability will continue to benefit from premium plugs.
This issue of how many is too many is a very contentious issue and sadly can be polarizing between various camps. Like with fishing websites, there is enough room for everyone. You will succeed or fail based on your work, the success and satisfaction of the users of your product, and comparing to websites and in the case of this site, the quality of the community (top notch IMO).
Now if you want to talk saturation, two words - Ballston's Beach. That's SATURATED WITH PEOPLE
