I recently met with the CEO, marketing, and operating folks of the company that makes Trojans. (Church & Dwight, based in Princeton, NJ. Traded on the NYSE, ticker symbol CHD, and a BUY-rated stock at the research firm I work with).
6:00 p.m. may be considered too early..
...but if you look at what kids are doing nowadays...and how soon they are doing it...
...it's not that inappropriate methinks. Do an internet search on news stories about junior high/high school kids about "friends with benefits." (I think there was a huge Newsweek or Time article not too long ago). You will be shocked at the pervasiveness of pre-teen/teen oral sex. (As an aside, Trojan came out with a new mint-flavored condom to address the TEEN oral sex segment).
Plus, if you see all the other ads out there for treatments for things like erectile dysfunction at all hours of the day, Trojan ads aren't entirely out of place.
This is only the beginning folks...according to the Trojan marketing people, you will see more condom ads more frequently (with a "carrot/stick" message), pending approval from the FCC.
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