Perhaps this may seem odd, but after I read all the articles in OTW, I go back and read all the ads until I have literally read the mag cover to cover. I am an info-hound and simply cannot get enough of it. Even if some of the articles are recycled info, it cannot hurt to be reminded of how something works or have a proven method re-inforced.
I renew my subscription every year at the MSBA show and will absolutely be doing so again this Sunday.
spinn