I guess Its because some people will accually pay $30 for a plug. If someone wouldn't pay that kind of money for a plug i dont think you would see those prices. People have way too much money to spend i guess!
I guess if your a collector of plugs thats one thing but i dont think people accually fish a plug that costs $35 bucks do they?
That would suck if a big ole' Bluefish got a hold of that baby!