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It has been eluded to or addressed already in here, but my opinion is two-fold
1. Supply and demand. As long as there is a demand, people would be crazy not to supply that demand.
2. There are people that think that more expensive = more fish.
Did anyone see what Al McRenold caught his record fish with? Times haven't changed that much. I am far from an expert, but I have fished along side some guys that catch fish reliably. And they aren't fishing $30+ dollar plugs. they are not using zziplex rods or Van Staals, or Calcuttas.
The flip side of the arguement is you have to have confidence in what you are fishing with. If fishing a custom zziplex and Saltiga with a $35 plug and you are confident or it increases your enjoyment of the sport - than you have done the right thing.
I know I buy the best of what I can afford to buy. Using that logic, if I had more money, I would likely have a better rod and reel, but I still doubt, I would ever drop $35 on a plug.
And lastly not eveyone is using these plugs casting from shore for stripers. If you are trolling some of them in deep water or casting to off shore fish with a lower likelihood of getting snagged or you could chase and retrieve a break-off casting, $35 is not unreasonable. there have been a number of photos posted that show these plugs catching other species off-shore. Ever look at the cost of big-game lures? $35 is not unreasonable - high, but not unreasonable.
-IWK
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