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Originally Posted by JohnR
We are probably number 7 as you can likely scare up a couple more market segments. However, we ARE the segment where Penn cut its teeth and we ARE the segment that launched saltwater fishing's popularity as our forefathers were the ones of Saltwater Sportsman and the tourneys and the make of Penn in a way...
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I think we are becoming increasingly irrelevant as a viable segment.
Anyone who wants to sell to us will be a specialty niche manufacturer or a smaller product line in a company with a large fishing portfolio.
Anyhoo, w/r/t to Penn ... I'll say again.
Production cost: Work in process?
Positioning: In the middle between value and high-end (excl. Int'l line)
Innovation:
Marketing : What marketing?
