Er you may be talking history here... but for all current intents and purposes getting on Google, Overture(Yahoo), and MSN will get you 90%+ of the market. The rest is chump change. You simply submit your URLs to their engine to be spidered and boom you are in their databases. Simple, easy. There is no 'secret database.' Just to clarify, we are talking about natural rankings here and not paid inclusion or a directory, right?
As far as changing technology... well being in the industry I am in every day contact with my people at the major search engines. We even have a special relationship with one of the big players. We also maintain a huge database of rankings results we have acrued over the past from which we can draw very direct correlations as to when and how an engine changes their ranking algorithm. For instance, we can even have insight to something like when the optimal character count for a meta title changes from 25 to 12 characters.
Clients pay us big bucks to be experts in this stuff so we very well better be. You don't need classes when you 'go to school' every day. But even with that said, honestly SEO optimization is not rocket science; it's more of an art. There are some very basic things you can do which will help tremendously. You don't need the level of insight I mentioned in the character count example above to succeed. You just do a laundry list of a few basic things and you should really improve your rankings.
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Originally Posted by NJTackle
The most popular search engines, like Netscape Search, AOL, Google, Lycos, HotBot, DirectHit, MSN, and hundreds of others, all get their info from a specific database that has over 67,000 editors and 590,000 categories. You wanna get into the search engines - get into this database. And its not Inktomi.
Yea, there are certain tricks that will get you in the top 10 spots once you are in the database but you've got to get in first and that can be tricky.
As for those classes you went to, be careful. Technology changes very quickly on the net. Those tricks you once thought were the latest and greatest turns into old news quickly as these search bots constantly change how they spider sites and how they weigh links, keywords, etc. They even rotate the top listings to make it fair for other sites to get top billing.
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