I could somewhat understand it if was designed to catch giant tuna or sharks. something huge or complicated and expensive to make, designed to catch giant fish, but for a freshwater bass - you've got to be kidding.
Like salty said it is a hype article, trying to sell folks the new 'silver bullet' of fishing. (have you seen the infomercial with the lure that has a blinking light?
)
why couldn't someone just use saltwater plugs if that's what they wanted to do?