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Originally Posted by Pete_G
I've been matching BPS and Cabelas for years. Unless you're somewhere like Block Island, if you're a shop and you're not matching those prices people know it and you will suffer.
Consumers are very saavy these days with the Internet, you just can't have significantly higher prices if you expect to be competitive. People understandably have to look out for #1 and will usually head towads the lower prices.
This is one reason Cabelas and BPS are such a rough influence for most shops.
The shop that used to make $4 when he sold an item lowers his prices and then makes only $2, and he might sell less overall if he's located near a BPS. Doesn't take a math major to figure out why that hurts.
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If local shops match plus the fact that they can give the extra support (rod repair and fishing movements) BP will not even be a concern.
I have never been in SWE (For shame!) but have delt with them online and their service has been excellent so I can only imagine what it is like in the shop!