You see that a certain fishing show is scheduled to be on....and all the tv guides and the cable network guides show that it is scheduled to be on so you make an effort to be in front of the tube at a certain time to watch it and it turns out it is not actually on!!!!!
Instead there is an earth shatteringly important infomertial about a life changing excercise gimmick that only costs you 3 monthly payments of $19.99!!!!!!!!
