Smarter but maybe poorer tooo
Actually I think it's a natural transition that takes place in every sport when you transition from the enthusaistic newcomer to middleage. Marketers have to figure out a way to make you think that all that stuff matters, but you begin to have enough experience to see the fallacy in the salespitch. A good analogy in golf is the old saying "If you don't got a swing, it don't mean a thing"