Walking the dog works best if you can keep your rod tip down. Reel at a steady speed and make a series of jerks with the rod tip. Long, slow jerks will give a wide "arc" to the lure, short quick jerks will cause the lure to move back in forth quickly and in a narrow path.
Experiment in calm water. Easiest to do off of a boat where you can keep your rod tip pionted at the water.
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