A plastic mass produced lure just shouldn't cost more than $6-$8.
I love wood but when inexpensive plastic is catching I'll use it.Bombers,Beachrunners,Mambos and Redfins all fall within that price range and they all produce.
Daiwa buys a bunch of plasic minnows from China slaps the Saltiga name on the package and has the stones to charge $19 for it.
