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I'm not sure soft plastics are a good example of a hype product. Because it ain't hype. I'd say its more of an evolution.
They weigh at close to 2oz - so a moderate plug rod can throw one -most people have a rod with a 2oz sweet spot.
You don't need any special reel.
They come in a host of different colors and patterns.
They don't stink, or rot, or die. So you can stick them in your pocket and not have to worry about forgetting them and ruining a wading coat.
Their cheap enough to throw in boulder field.
You can present them with a lot of action.
The baitshop does not need to be open and you don't have to worry about looking into a tank full of shoestrings.
In the hands of someone who knows what they are doing, they will outfish almost anything.
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