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I talked to the representatives at the RISSA show and he indicated that the scent is made from real sand worm extract. If you ever trolled a tube and worm or Niantic Spinner with a sand worm, then you know sand worm really works.
Up until recently, I was never a big fan of adding scents to my artificial lures, but last year I experimented with smelly jelly and I'm confident it improved results. Whether the scent actually attracts fish or hides human scents/odors can still be debated.
Time will tell.
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