Fish at night. Bigger fish are well known to be night feeders and are more apt to come into shore/shallow water at night, especially during the summer months.
Eels are certainly one of the best ways, but alot of guys on this board do very well with plugs (and plastic) as well. When I'm targeting larger fish at night, I fish eels 90% of the time so some of the pluggers I'm sure will chime in with some of their favorites.
If not night, then lowlight at dusk or dawn.
If you're going at night, take Homerun's advice and scout the area during the day, preferably at low tide. This will help you find the areas bass will frequent and more importantly, help keep you safe. Tread lightly 'cause even when you know an area well, its tough to see drop-offs and other dangers.
Good luck
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