anyone that can reference the sportingoods store where the puprle cow is now is alright in my book

i got my first baseball glove there, bought my first pair of shin pads there, etc.... the name of the place is on the tip of my tounge and is going to drive me crazy. i think it starts with an 's' but i can't remember. it will come to me...
sorry to completely derail the tread, but fr brought up good memory.
as far as wildwood, i understand it. it is very hard running such a seasonal business. it seems like every brick and mortar tackleshop has high prices (except mikecc's M&Ds).