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There are not too many jointeds out there to compete with so if they can make a jointed that retails that cheaply, then they'll win that niche.
It would be unrealistic to expect that a bigger competitor would not come to the marketplace. And don't underestimate how price-driven the market is - when it comes down to it, people usually opt for the better deal. Stetzco and Gibbs will be hardest hit because the quality is probably equal but the price is much better.
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