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Habs has a following so big that he can't keep up. He'll never be able to keep up given the size of the operation. There is a lot of money left on the table from vendors who can't get Habs, or not enough Habs.
So somebody was bound to try and capture that overflow of demand - any vacum in the marketplace gets filled eventually. But you can't just style the body a little diiferently and put on VMC's and say it's as good as Habs.
As so many people here have said - the new Gibbs owners did not need the money. They bought the company so it would not go under. It's a noble gesture, but tackle shops and fishing companies run by dilettantes who don't need the money are usually substandard enterprises. Sooner or later the luster of continuing a legacy will wear off and they'll go back the golf course. Personally, I'd rather the company was run by people who needed the money.
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