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Baitfish don't change color at night, and obviously bass feed at night, so I think, whether fishing in day or night, natural colors are the best - olive shades over white shades, brown shades over white shades, silvers, bunker patterns, herring patterns, eel patterns. And most of these involve some shade of olive/brown over white/cream/silver.
And I think adding some pink hues (daytime) and purple hues (night) add some semblance of natural coloration and may also indicate blood/injured fish to predators, triggering aggression.
Now in saying this, I've had some great success on blurple colored plugs & sluggos - so who knows...
I also think, as was said above, that presentation is more important than color, and color is mostly a personal confidence thing. I've been in enough situations where I am using a totally different color from someone else and we are both catching fish.
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