They have 3 models, floater, slow sink, and deep. I have been researching the swimbaits for a while now. Many are rubber, and the wood or plastic ones are usually in the $100 range. This one runs $40. Still a lot to donate to a bluefish though. Imagine the white one tossed near a school of adult bunker next season

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Drool on some of these!
http://www.calfishing.com/video/swimbaits.html