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It has a lot to do with the advertising, trying to fit the ads in so that they do not compete with others whenever possible - where not talking about the classified ads in the report section that was switched to the middle of the book from the end about six to 10 years ago, but also the quarter, third and half page ads ... it all has to be layed out so it's as appealing as it possibly can be ... now if the reports section that supports the classified ads (meaning the text is wraped around the classifieds) has too many ads, they will also run the text into the report section, there in by the need for the "r" in front a page number.
This is the same problem that has been plaguing the newspaper industry for years, although the Wall Street Journal on Jan. 2 just did a revamp of the paper's layout and are trying not to have articles carry over.
printing, publishing and mailing magazines are expensive, so they do the best they can with what they have.
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